Media Smarts is a Canadian non-profit organization that has been pioneering the development of media literacy programs since its incorporation in 1996. Working out of offices in Ottawa and Montreal, members of MNet promote media and Internet education by producing online programs and resources, working in partnership with Canadian and international organizations, and speaking to audiences across Canada and around the world.
Media Smart's work is based on the belief that to be functionally literate in the world today – to be able to "read" the messages that inform, entertain and sell to us daily – young people need critical thinking skills. Media Smarts focuses its efforts on equipping adults with information and tools to help young people to understand how the media work, how the media may affect their lifestyle choices and the extent to which they, as consumers and citizens, are being well informed. MNet also provides reference materials for use by adults and youth alike in examining media issues from a variety of perspectives.