The Family Channel is dedicated to celebrating family life and providing a fun experience for all viewers. Focusing on quality content, the commercial-free network airs a unique mix of series, movies, and specials, with a large portion of programming supplied by Disney. The website offers information on shows and schedules, videos, interactive games, fun contests, message boards and more for today’s tech savvy youth. With a strong and established audience, the Family Channel offers the perfect platform for PREVNet in its mission to distribute only the best, evidence-based research and information on violence and bullying prevention.
PREVNet has worked with the Family Channel on Bullying Awareness Week (BAW) since 2003 as part of our mission to create a social marketing campaign to provide knowledge, strategies, and tools that will empower children to prevent bullying. PREVNet helped craft the messaging in the Family Channel’s Stand UP! Campaign, based on research indicating the important role of bystanders in stopping bullying. The Stand UP! Campaign has an impressive list of resources for the 2016 BAW.
The Stand UP! Website has tip sheets for students, teachers, and parents, all designed to promote inclusive and supportive classrooms. Resources also include a Cyberbullying Tip Sheet for Students, an LGBTQ Tip Sheet for Parents and Teachers and information on the difference between teasing and bullying.
The 2016 Stand UP! Campaign also features a new music video and links to bullying themes episodes of Family Channel shows, including a special episode of The Next Step. Family Channel and PREVNet have developed a special The Next Step Teacher's Guide to help facilitate discussions in the classroom around the episode.